Goal
- Use artificial intelligence (AI) to promote more sustainable food choices.
- Nudge consumers in stores toward green consumption habits.
- Reduce climate impact via smart food behavior change.
- Empower individuals through gentle digital guidance, not restrictions.
Plan
- Combine behavioral science, AI, and life cycle food data in a real-time nudging system.
- Extend the Optius app (from Partner Heco et al) to offer personal, sustainability-aware grocery suggestions.
- Pilot nudging strategies for physical/online supermarkets.
- Improve databases on nutrition, emissions, and food chemicals.
- Collaborate across SDU, AU, KU, FIC, and Heco et al for cross-sector impact.
Expected results
- Increased adoption of green and healthy food across tested platforms.
- Reduction of food-related CO₂ emissions in Denmark.
- Enhanced user engagement and improved retailer conversion rates.
- A scalable nudging engine for use across the food systems.
